Google My Business
One of the best ways to generate more traffic to your store or website is to create a GMB or google my business listing. Today consumers are using their phones to search for business. Here is a screenshot of my searching on my phone for a carpet cleaner.
What is so unique about google and google maps is that it changes based on the location of the person searching. For a local business this is what allows them to appear in the results for local searches. A local service based business does not need to compete against national brands when they optimize their Google My Business listing in their local market.
When you look at this image you can see that 3 carpet cleaners pop up and google makes it convenient to call and get a quote or additional information. The reality is there are more than 3 carpet cleaners in this area, but these three have taken the time to update their listing and as a result will get more calls and more customers than a local business who does not create and or manage their GMB listing.
Google my business is a huge value that Google provides local businesses.. It is free and easy to set up. If you haven’t yet, go verify your own gmb today.
Learn how Paid adds will make you money. In earlier posts we discussed the value of both organic listings and if you are a local business the value of google maps. Today we put our focus on paid advertising focusing especially on why we think using google and facebook ads specifically is a great idea to move your business forward.
Both google and facebook give business owners and website users massive opportunities to reach a very targeted customer audience. This is why paid ads can be so valuable for growing a business. When a business owner places an ad on a billboard they have no control over who see’s that ad, but you know they are being charged for all these eye balls even if many of them are not their target audience.
The power of paid adds is you can choose who you want to target, from gender, to age, to income level. Both google and facebook also allow you to target much smaller niches based around online interest and website traffic patterns. You can literally pick a well known competitor and target customer who have piked or visited their website. The reality is this is so powerful that is should be a primary way to build and grow your business.
Ways to reach your audience.
When creating a website it is important that you understand the various ways that your audience can find your website.
- Organic Search Results:
- Google Maps (If a local Business)
- Paid Advertising
How to show up in Organic search results
Showing up in organic google results can be extremely valuable for your business. Being at the top or towards the top or organic google search results means you are visible when customers are looking for you. This becomes especially valuable when it is for a purchase intent keyword. Here is a screenshot of a particular keyword. The keyword was lawn chair:
Based on this google result, it wouldn’t surprise me if walmart, wayfair, and homedepot sold a bunch of lawn chairs. The reason being when I typed in lawn chair they are the first 3 websites that come up. Learning how to do this becomes extremely valuable for driving long term revenue for you and your company.
You may be wondering well thats great, but I am a local company and I either don’t have storefronts all over the US or i only serve my local community. If that is the case then google local maps becomes a key place for your to learn about.
Here are the current search results for window cleaning Glendale Ca:
The 4th company on there is Glendale Window Cleaning is missing out on huge opportunity by 1 spot. Typically the google maps show up like this:
Notice how the top 3 companies are listed. In order to see all the other companies that clean windows in the Glendale area you to click more places. It is only then that you see Glendale Window cleaning and can view their information. This is a huge difference. This one spot is so valuable when learning how to effectively market your business online. These are the type of skills we want to teach you here. How to build a digital foot print so you can serve you customers and so your customers can find you and your service.
After all you may have he best lawn chairs, clean window like no other, or have the worlds best apple pie. But if customers do not know that you exist it will be hard for them to ever pay you for your goods or services.
Next post we will discuss more information about paid advertising and how google has a phenomenal tool that will allow you to reach your desired audience while you learn and implement the top strategies for both organic and google map rankings.
Who is your audience?
As we share and highlight digital tips and tricks, we feel it is incredibly important to start by knowing your audience. Understanding your audience, who you are trying to reach in incredibly important to having a successful online presence. Take a moment and think about this from a consumer or customer standpoint. When you want something your brain immediately thinks about places that provide that service or product.
For example if I think about eggs, i think about a grocery store, but if I need an oil change I think about and auto body, and if I think about needing medical treatment i need a doctor. Each of these businesses or professions have identified an audience and so they know who and how to market to them.
If an auto body mechanic started running advertisements for medical treatment of eggs it would be a confusing message to its potential clients. When we create our online presence we need to first clarify and simplify our message.
Here are a list of questions that can be used to help you determine your audience and your message to them.
1. What is your core service?
*Going back to our earlier example the core service of a Dr. is medical treatment or medical advice. A grocery store if to provide food and household items, and a auto body mechanic is to fix cars.
2. Who is in need of your service?
*Once we identify our core service we can begin to think about who needs that service and when they need that service. How small of a sub section can you make this. When operating a business online the smaller and more specific your make these examples the better you can target your ideal customer. For example a Doctor isn’t trying to target all people, but more specifically wants to know when he can target people while they need medical advice.
3. Where can you find the people from question two who are currently looking for the core service you provide from questions number 1.
* This is where the true money and growth can take place online. By putting your company in front of your ideal audience when they are looking for your core service. Additional post will dive into how you can leverage organic results and paid advertisements to offer your core service to your ideal audience member when they are actually looking for it.