Learn how Paid adds will make you money. In earlier posts we discussed the value of both organic listings and if you are a local business the value of google maps. Today we put our focus on paid advertising focusing especially on why we think using google and facebook ads specifically is a great idea to move your business forward.
Both google and facebook give business owners and website users massive opportunities to reach a very targeted customer audience. This is why paid ads can be so valuable for growing a business. When a business owner places an ad on a billboard they have no control over who see’s that ad, but you know they are being charged for all these eye balls even if many of them are not their target audience.
The power of paid adds is you can choose who you want to target, from gender, to age, to income level. Both google and facebook also allow you to target much smaller niches based around online interest and website traffic patterns. You can literally pick a well known competitor and target customer who have piked or visited their website. The reality is this is so powerful that is should be a primary way to build and grow your business.